Monday, 6 September 2010

_Vogue Fashion's Night Out

Due to the success of the last edition, in Milan, like in other capitals of fashion, Vogue's Fashion Night Out is back. Vogue Italia, with the support of Milan's municipality, will celebrate on the September 9th a night of shopping with boutiques, flag-ship and concept stores, department stores - La Rinascente and Coin - will remain open until late, organizing cocktails, dj sets and parties.

And allowing to meet designers, celebrities, models and fashion editors; assist to new product launches, personalize the things bought and, last but not least, to profit from the opening of some of the city's museums until 23.30.

More of 500 stores are taking part in the event, points the limited edition products or made exclusively for the night -T-shirts, shopping bags, foulards and accessories- that will be for sale, totally or partially, to benefit the project Adopt a tree for Milan. Everything that was collected in the 2009 edition has been given to the project for public green, with 5500 plants, including trees and bushes, for viale Monza.

This year Campari is once again the main sponsor of the event. To toast for the occasion the brand has created the Campari Sala and established the Campari Red Passion Prize -an acknowledgment for who has distinguished itself in the world for their creativity- and a scholarship for a young rising talent. Evenmore, in the boutiques of the biggest brands, Campari Orange Passion cocktails will be given out to celebrate the brand's 150 years.

While Palazzo Morando will open its courtyard for an IBM installation Fashion Solutions Store, and 18 Fiat 500 Twin Airs will be transformed into corner shops that will sell helmets for 500 FIAT bicycles and GAP sweatshirts, both with the VFNO logo. From via Montenapoleone, whose association is strongly involved, to Brera, that supports the evening with four gazebos for wine tasting and the reading of fashion books and concerts Jazz in Brera (of the school runed by Enrico Intra); from corso Garibaldi, that will host a defilé "Japanese cartoons" style with Japanese models and the cocktail Cadrega Jazz Moving Concert, there are many events that will shine on the "meneghini" neighbourhoods.

But Vogue's Fashion's Night Out is a global event, organized by the international editions of the fashion magazine, this year in 6 countries: the 7th of September in France, followed by the UK and Korea on the 8th; adding Australia, Germany, Italy, Portugal and Spain the 9th. and also, India, Russia and the States on the 10th; China, Japan and Taiwan the 11th, to finish with Greece and Turkey on the 16th. AMSA will contribute to mantain o the city clean.

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